1 |  5 words on Katherine.







2 |  What’s Mother like?  ( shouldn’t i be asking you . . . ? )






3 |  A time “I got my hands dirty.” 








4 |  The first ad I remember, and why it stuck.




I’ve been told in this industry that beautiful things happen when you bring yourself to work.

Sefiso Hlongwane writes:
The copywriter’s rent was definitely due. Mntana ka Gogo, grandmother’s child, is a cultural shorthand that pulls you straight into memory.

Add the line, Some traditions are not passed down, they’re rubbed in, and suddenly a jar of petroleum jelly carries the weight of heritage.

I, too, am reminded of my grandmother. Hot, California summers come to mind. The afternoons where she would insist on aggressively rubbing slimy aloe vera all over my arms, scolding me for staying outside.
This ad speaks to the untapped conversations of family – the cherished moments of our youth we’d love to relive, but hated in the moment.



 奶奶, 我想你。


( i miss you )
Personally, I would do anything to spend another day with my grandmother, and this image – a child cared for by the hands of an elder – is a fleeting reminder of her.

This Vaseline ad resurfaced a tender act of love that was felt globally. A catalyst to a conversation not just across South Africa. It got the conversation started, and I think that’s my litmus test for good work – does it truly speak to culture by getting folks talking?

 Seeing that Mother’s mission is to Make Our Children Proud, I can’t help but resonate with this. Family, our youth, and our cultural upbringings are the starting points to how we perceive the rest of the world, and these pillars are untapped wells of cultural connectivity and authentic insights.

That’s the kind of energy I want to bring into my work, and I want to do so with other talented creatives <3








5 |  Most proud of? Least?


choose ur adventure.


























Very proud of this one.


Designing a book! TL;DR: we publish writing from ESL & adult literacy programs across NYC.







Fun video alert!

148 pages, 7 chapters. Fascinating for me, but maybe not for you.

Enjoy this animation instead?




Have you ever published writing in another language?

I have not.

But I did get to design the space that celebrates the curiosity and learnings of our 67, brilliant writers. So I couldn’t be more proud to say: 


I designed this year’s edition!










︎ nice choice. you picked the good one first. ︎








︎ keep scrolling for “least proud” ︎ 













Not so proud about this.


When I was 13, I tried to impress my crush by bombing a hill.

( i hope you can already tell how it went )



No? Ok, I guess I’ll explain.

My friends and crush had bikes. Me? My skateboard.

So we were standing atop a steep hill. We all wanted to go home, and when gravity pulls you and a 20 pound bike down, you’d opt to ditch me.

Fair enough.

When my friends disappeared beyond view, I got anxious – am I taking too long? Are they mad at me? Fuck.



Yes, they are mad at me. The best thing to do is bomb the hill.

13-year-old-me definitely saw the skaters in SF, bombing Dolores, and she probably thought she was as good.


Little did she know, when you go fast, you get the wobbles.

I instantly caught a serious case of the wobbles. Too late. The wobbles were wobbling. I was going faster and faster –



– until I hit the asphalt.


But good thing I made it down fast!! They wouldn’t get mad, right?

Right. Well, now I had a fucked up knee. So there was blood, for one. And for two, I chose to wear a white tee that day.

That matters because I was holding a cup of iced coffee. My white shirt was brown shirt.

I wish I could tell you what my crush said, but I don’t think he was too particularly outspoken after witnessing me faceplant, spill coffee everywhere, then stand up dripping blood and iced lattes.



The man was too stunned to speak. I tried to block out this memory – until I decided it’d be a good idea to write about here.

It is pretty damn hard to forget about, though.

But doesn’t everyone have a story about a broken bone or a gnarly, 2-in scar across their right knee, that no one really cares to hear? 






︎︎︎ Well that was embarrassing. Let’s go to “most proud.”















What are you doing down here? 

Thank you for hanging around.



But you can go now, you know.

Ok, ok. Since you asked ...
 







 momma and i